Design + Communication + Visual Arts + Fashion = TOTAL DESIGN Se
Istituto Europeo di Design Madrid kampüsünde 1 yıllık sertifika programı: Total Design.
Design + Communication + Visual Arts + Fashion = TOTAL DESIGN
Tasarım, iletişim, görsel Tasarım ve Moda alanında verilen bu master programının amacı temel bir tasarım eğitimi vermektir. Ürün Tasarımı, İletişim, Pazarlama, Grafik Tasarımı, İç Mimari, Reklamcılık alanlarında çalışmak isteyenler için düzenlenmiştir.
Ayrıca Tasarım yapmak isteyen ama hangi alanda uzmanlaşmak istediğine karar vermeyen öğrencilere önerilmektedir. 1 Yıllık programdan sonra 2 aylık köprü programla Moda Tasarımı , İç Mimari, Grafik Tasarım, Endüstriyel Tasarım ve benzeri üniversite programların 2. yılına başlayabilirler.
Yer: Madrid
Başlangıç Tarihi: Ekim 2008
Süre: 8 Ay
Eğitim Dili:İngilizce
Kimler Katılabilir: İngilizce bilen lise mezunları
Program Ücreti: 7700 EU
Üniversiteye Geçiş için Köprü Programı: 2000 EU
Ders Programı
COURSE SUBJECTS
CULTURAL AREA
Art History I, II, III. This subject deals with current Modern & Contemporary Art issues through the historical analysis of the leading art movements focused on the relationship between society and culture.
History of Design I. History of design since its .rst manifestations, with special focus on movements andissues within different contexts as well as on a wide range of consumer goods.
Cultural Analysis. Applying theoretical concepts that lead to the development of speci.c images of the world around us with emphasis on cultural criticism, learning to read images and applying said concepts to the learning of communication.
Theory of Communication. Analysis of all forms of human communication in all their aspects (personal, technological and expressive) to foster awareness of human behaviour mechanisms and enable the use and consumption of products provided by the cultural industry.
TECHNOLOGY AREA
Modelling. Model, prototype, unit, object preparation, reproduction or imitation techniques using techniques,
tools and materials as well as themes that in turn foster the development of the student’s threedimensional and creative skills.
TECHNICAL AND REPRESENTATION AREA
Natural drawing and representation techniques: freehand drawing, visual perception units, object analysis and dimensions, volume assessment, rotation / rapport and fast technique-based representation.
Illustration. Analysis of a range of illustrative languages and techniques. Search of personal graphic expression avenues via experimentation with and blending of several visual techniques and languages.Representation of materials, forms, textures, etc.
Colour Theory. Colour connotations: parameters of de.nition and regulatory systems. Colour & Light.
Colour as a symbol sign: colour as a background murmur. Psychophysical in.uences. Perception: eye and brain.
IT Techniques I, II. Development and application of computer programmes used in advertising processes.Analysis of programmes most frequently used by advertising agency professionals: Photoshop,Illustrator, Fireworks, Dreamweawer, Flash.
Geometrical Drawing. Students will learn and apply skilfully the fundamentals of the axonometric and dihedral systems for the purpose of applying the skills learned to the interpretation and preparation of projects.
MANAGEMENT AND COMMUNICATION AREA
Management. An Overview of Marketing: product, price, distribution and communication and the combination of all four to ensure the implementation of correct marketing strategies.
Photography I, II. Basic photography and lighting skills required for presentation of project-related models, prototypes or spaces.
PowerPoint Presentation. Application for communication, organization and presentation of project and task contents.
PROJECT AREA
Propaedeutics. Introduction to the world of design via the preparation of experimental tasks. Initial approach to creative self-awareness through different elementary processes.
Methodology. A global approach to design project. Successive acquisition of creation and organization strategies for the purposes of building ideas and accessing a more in-depth level of development.
Project. Development of real creative systems via a cross-sectional process that simulates professional
reality and enables students to gain better understanding and improved skills in all areas of design.
Morphology. Observation of forms; reading and deciphering. Key elements of form: two-dimensional and three-dimensional .elds. What is perceived and why? Major perceptive development processes.
WORKSHOPS
The course will include full-week experimentation workshops taught by expert professionals. Workshops will involve intensive practical tasks to complement the theoretical skills learnt in the classroom.
Development Areas. Fashion, interior design, industrial design, ecodesign, graphic design, audiovisual design and communication.
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